Marketing Proposal
PREPARED FOR:
Kris Cinalli
Marion County Commission
Shining a spotlight on
your mission is our superpower.
Why Us?
Ever wish you could skip the marketing headache and go straight to the "Crazy ROI" part?
Well, that's kinda our job.
Here at The Social Bee, we take a strategic, connection-driven approach to marketing that helps passionate leaders like you showcase your brand more effectively—so you can rest easy knowing your organization is working for you even when you're not.
Think of us as an extension of your internal team; the marketing squad who'll integrate with your current people or projects and handle all the marketing efforts you've been meaning to get to but keep pushing back. Hand us your worries, and we'll give you more time, energy, and freedom to focus on your zone of genius.
Put simply, we're here for you when...
- ...need impactful marketing campaigns but don't have the resources
to hire a full-time internal marketing team.
- ...want to stand out and make a splash in a noisy, oversaturated market.
- ...are ready to skip the fluff and work with an expert who will tell you what works and what doesn't.
Our Process
#1: IDENTIFY NEEDS & PROJECT GOALS
We start with a kickoff meeting to identify your top priorities, goals, and what success looks like. Think of this as our time to develop the roadmap.
#2: SYSTEMS SETUP
From our kickoff meeting, we'll determine the next steps from both parties, including but not limited to granting admin access to The Social Bee team, setting up analytics accounts, sharing assets (super important), and establishing communication avenues, such as Slack.
#3: RUN THROUGH AND REFINE
We'll review the final strategy together, adjust as needed, and get started on amplifying your impact!
When We Implemented Social Media Strategy, Including Messaging & Branding
Through our partnership with Katie and her team, our digital brand has grown to levels we never thought possible. Our organization transformed from a rudimentary, ineffective approach in branding and marketing to leading our field with our digital engagement, messaging, brand recognition, and identity. No matter what stage your organization is in, you won't find a more valuable partner in the branding and marketing space than The Social Bee Marketing Agency.
— EXECUTIVE DIRECTOR, MAIN STREET FAIRMONT
Get back to your zone true zone of genius.
Leave the marketing to us.
Recent Accolades
International Association of Fairs & Expositions
2023 Hall of Honor Communications Awards
The State Fair of West Virginia
1ST DIGITAL ADVERTISING VIDEO
Recap Video
GRAND WINNER
TikTok Video (selected from all fairs using #fairtok; over 10.8M views)
The Social Bee Marketing Agency won the most combined awards in the IAFE 2023 Hall of Honor Communications Awards. There were more than 1,900 entries in this year’s contest from all over the world.
State Fair of Virginia
BEST OF SHOW
1ST SOCIAL MEDIA
Faces of the Fair Campaign
2ND Souvenirs and Commemorative Items
Keychain
2ND DoublE-sided, Multi-page, or Folded Promo Ad
Daily Thrill Guide
Package: Monthly Retainer
Total Cost
$3,500 per month
MARION COUNTY COMMISSION
Website Maintenance
- Routine website updates as requested
Public Relations, Crisis Communications & Brand Reputation
- Building, fostering, and managing online reputation
- Creating press releases as needed
- Developing a crisis communications plan and implementing the plan as needed with an emphasis on being proactive instead of reactive
- Streaming the County Commission meetings to Facebook and/or recording and uploading to the website and Facebook
Social Media Management & Marketing
- Developing and executing strategy that integrates into overarching marketing strategy; assessing and adjusting strategy as needed
- Developing and managing the monthly content calendar for MCC and Palatine
- Posting custom content 3-5 times per week (up to 3 platforms) for MCC and Palatine
- 2 Reels per month during the summer season for Palatine
- Monitoring and engaging with audiences daily; quarterly reporting and analytics
PALATINE PARK
Creative/Graphic Design
- Marketing collateral (swag, event materials, brochure, leave-behinds, etc.), including the layout and design of the program guide; facilitating printing and delivery
- Digital (social media, email marketing, digital ad design, billboard, etc.)
Timeline
Total Cost
Develop social strategy, digital brand, content calendar, & crisis comms plan
1 MONTH
Pull analytics, adjust strategy as necessary, & meet with MCC to discuss intial results
3 MONTHS
03
01
02
04
Social media posting and monitoring begins
2 MONTHS
Ongoing posting, monitoring, and maintaining brand reputation
6 MONTHS
Meet Our Core Team
Payton Litton
Account Manager
Katie Willard
Founder & CEO
Dan Swiger
Chief Operating Officer
Leah Evans
Social Media Manager
Kelsey Dowling
Graphic Designer
McKayla Mills
Marketing Intern
Let's Get to Work!
Thank you for considering us for your marketing needs!
Let's chat It out and make it official! If you are ready to proceed or have questions,
reach out to Katie at katie@socialbee.media to get the ball rolling.
From there, we will get everything we need from you and communicate regularly to ensure a smooth, positive experience and jaw-dropping results.
01
Email Katie that you would like to proceed. Katie will send you the contract and invoice.
02
Schedule a kickoff call with The Social Bee (in-person or virtual).
03
Work begins!
EXCITED TO HAVE YOU ON BOARD
– The Social Bee Team
KATIE@SOCIALBEE.MEDIA | @THESOCIALBEEWV